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eBrandedSolutions, Inc. Announces
Official Product Launch
Marketing Firm Rolls Out Customized Presentation Software
10/25/2004 ATLANTA — eBrandedSolutions,
Inc. announces the introduction of its new software product
and upcoming launch plans. The product, SponsorshipPRO+, will
be marketed as the first presentation software application
created specifically for the $11 billion sponsorship sector
of the overall marketing industry.
“We believe, and research concludes,
that more needs to be done in the area of after-event reporting.
Sponsorship buyers nationally are demanding more in terms
of fulfillment, measurement, return and a general accounting
of their investment,” said eBrandedSolutions President
Tom Stipes. “Conversely, sponsorship selling organizations
are looking for a sales advantage that will help deliver more
value to their sponsors and to meet that need. SponsorshipPRO+
will infuse an intuitive, yet easy-to-use technology into
the follow-up process that benefits both buyer and seller.”
SponsorshipPRO+ provides an affordable
and interactive solution that will help users identify, organize
and then re-present their critical marketing assets to sponsors
using an innovative new format. The software is built around
a proprietary application that includes customized reporting
features, a unique Wizard-based data entry process and an
integrated presentation platform.
“We have engineered the products
to appeal to the Sales Director, sales associates and those
who support them – not just the IT Department. In fact,
many of our potential customers won’t even have an IT
Department,” said Stipes. “Our goal is to put
the user in position to save valuable time and expense in
creating a more dynamic follow-up program. We’re confident
that SponsorshipPRO+ will establish a new standard in the
area of fulfillment and after-event reporting.”
The broad sponsorship marketplace
is made up of sports properties, the arts, festivals, fairs,
events, venues and attractions. Commerce is driven by the
efforts of buyers, sellers and marketing agencies performing
both functions. Typically there exists a wide gap amongst
the industry regarding the available budget and size of staff
deployed to support the sale. eBS’ plan is to reach
into all segments of the industry with a full-service Support
and Product Development package that will appeal to of any
size or budget.
One of the companies used to beta-test
the software is Winnercomm, Inc., the world’s leading
producer of sports programming. Because their business involves
the TV and online mediums, incorporating large-file clips
and graphics into their sponsor presentations is a difficult
challenge. “We especially like the way SponsorshipPRO+
allows us to import these large files into our sponsor's wrap-up
presentation. It really has made life easier for us and the
sponsors have responded very well,” says Kelly White,
Winnercomm’s Marketing Director.
eBrandedSolutions, Inc. will officially
launch SponsorshipPRO+ at the 49th Annual International Festivals
and Events Association Convention in Boston, November 9-12,
2004. Additional information will be released at that time.
Back to Press Releases main page
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Contact: Gretchen Steininger
– 678.720.0700 or info@sponsorshippro.com
www.sponsorshippro.com
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