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eBrandedSolutions Becomes
IFEA Official Partner
Marketing Firm Rolls Out Customized Presentation Software
at IFEA Convention
11/9/2004 ATLANTA — eBrandedSolutions,
Inc. (eBS) announced that it has become an Official Partner
of the International Festivals and Events Association (IFEA).
The agreement coincides with eBS’ launch of the new
marketing software SponsorshipPRO+ at the IFEA’s 49th
Annual Convention in Boston, November 8-12, 2004.
The product will be marketed as the
first presentation software application created specifically
for the $11 billion sponsorship industry. It will be marketed
as a key new ally in the effort to retain and attract sponsors
through more effective reporting of benefits, measurement
and other ROI values.
The IFEA is recognized internationally
as one of the events industry’s preeminent bodies of
leadership and influence. Its annual convention attracts over
750 people each year and is attended by some of the world’s
leading event managers. Attendees participate in training
workshops, social events and a trade show.
“We believe, and research concludes,
that more needs to be done in the area of after-event reporting.
Sponsorship buyers nationally are demanding more in terms
of fulfillment, measurement, return and a general accounting
of their investment,” said eBrandedSolutions President
Tom Stipes. “Conversely, sponsorship selling organizations
are looking for an advantage, a selling asset that will help
deliver more value to their sponsors and meet that need.”
As part of the agreement, IFEA members
will be entitled to special purchase pricing through their
annual membership package. During the convention, members
can receive quick demonstrations at the eBS booth and will
be able to take home a limited-time Trial Version CD. Members
can also register to win a software and equipment package
worth $1,899 to be announced on Friday as the trade show concludes.
“We’re excited to welcome
eBS and SponsorshipPRO+ to the IFEA family. The cost efficiencies
and ease-of-use are two of the benefits we think will appeal
to our members,” said Kaye Campbell, IFEA Senior Vice
President. “Fulfillment reporting is always a challenge
and we plan to put SponsorshipPRO+ to use with our own national
sponsors as soon as possible.”
“We engineered the products
to work for the Sales Director, sales associates and those
who support them, at organizations of all sizes and sophistication
levels,” said Stipes. “So you won’t need
an IT Department to implement SponsorshipPRO+. Our goal is
to put the user in position to save valuable time and expense
in assembling a much more dynamic after-event report.”
About the International Festivals and Events Association
The International Festival and Events Association has provided
cutting-edge professional development and fund-raising ideas
to the special events industry for 49 years. Through publications,
seminars, the annual convention & trade show, and ongoing
networking, IFEA advances festivals and events throughout
the world. More than 2,700 professionals representing 38 countries
are currently members of the association, covering a broad
spectrum of organizations.
About eBrandedSolutions and SponsorshipPRO+
eBrandedSolutions is a privately held company based in Atlanta,
GA., created to deliver sales and organizational solutions
to niche markets. SponsorshipPRO+ will provide an affordable
and interactive solution that will help users identify, organize
and then re-present their critical marketing assets to sponsors
using an innovative new presentation format.
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Contact: Gretchen Steininger
– 678.720.0700 or info@sponsorshippro.com
www.sponsorshippro.com
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